How to create a market for circular solutions!?
Join Tekkoo and Innoboost for a look at the commercial reality of scaling circularity
How do circular solutions truly gain traction in the market?
Tekkoo and Innoboost dive in!
By bringing together multinationals, scale-ups and players from across the entire value chain, we explore how real demand for circular solutions is created. Not driven by ideals but grounded in the reality of organizations that want to make circularity commercially relevant and scalable.
In this panel discussion, we challenge decision-makers with a set of key questions:
– What makes customers and partners genuinely choose circular propositions?
– How do you develop demand in markets and categories that are not yet fully established?
– What role do regulation, proof, collaboration and positioning play in accelerating market adoption?
– How do you make circular propositions attractive to both customers and capital providers?
– And why are timing, trust and chemistry often more decisive than the technical solution itself?
The panel brings together three perspectives: a multinational, a scale-up, and a national growth programme. Together, they explore what accelerates market adoption, what still holds circular innovators back, and how frontrunners can break through a persistently linear status quo.
This session is designed for organizations with circular ambitions that want to scale, make clear choices, and are looking for practical insights to move from pilots and intentions to real market traction.
Join the conversation — and stay for the networking drinks afterwards.
Marjolein Oyen (Innoboost) & Yob Woud (Tekkoo) will host the panel of circular experts from: a multinational, a scale-up and a national growth fund program
Please note: capacity is limited. Registration via the waiting list is required; you will receive a final confirmation after signing up.