Groene Breinen on Tour met Ruth Mugge

How do consumers consume in a circular economy? 

 The volume of e-waste is growing rapidly. Reducing this requires keeping products in use for longer, with repair and maintenance as an important starting point. But how do you integrate this into your business model? And how do you get consumers on board? 

 In this mini-lecture, Ruth Mugge (Professor of Design for Sustainable Consumer Behavior, TU Delft) and Jan van Os (Manager of Innovation and Sustainability, ATAG) share insights from the Tackling Fixophobia research program and show how extending product life takes shape in practice. Jan van Os highlights practical insights from ATAG, while Ruth shares scientificinsights. Together, we will explore what is needed for an economy that revolves around extending product lifespans. 

 Of course, there will be plenty of time to ask your pressing questions.